This project I was tasked with creating a brand, story, mission, and visual guidelines for it. Soleil Tea is all about making peoples lives better. Their products can be enjoyed at the start and end of everyday. It is bright, fun, warm and playful. This brand was made because a lot of grocery store teas are branded the same. They all blend in with each other, non-changing, while other beverages like coffee gets rebranded, reinvented over and over again. Soleil tea looks to bring colour to the shelves and the lives of all tea drinkers.